Context of the project
Within the present-day economic framework, cross-border re-launch and development of industry is not only an objective required but also an important condition, both for Romania to strengthen its position on the unique European market but also for Serbia with view to the forthcoming European Union accession.
The border areas in Romania and Serbia are facing the same challenges with regard to SME’s sector sustainable development.
Within this new social and economic framework, “Made in Banat” project responds to the need of supporting the development of competitiveness in the cross-border region.
It is a need to grow the consumption of specific, national goods. On a competitive market, goods are sold on competition basis. The difficulties that the cross-border region is facing – low level of SME’s sector activities, lack of regional products, lack of competitiveness, will be even harder to overcome if Romania and Serbia do not promote local, regional and national brands. These difficulties along with the economic downturn effects will be more easily overcome if Romania and Serbia encourage production and promotion of regional brands.
The project partners have had similar initiatives but with low impact. The present project took over these previous initiatives but with a cross-border dimension. The Project “Made in Banat” brings together representatives of target groups who will collaborate, exchange best practices and expertise, develop joint tools to diminish the effect of the economic crisis, thus the comparative advantages will lead to the long term impact of the project: to grow company competitiveness and improve life quality of people living in the region.
Partnership is essential because it involves organizations representing the cross border SME’s sector. Moreover, the lead partner is navigator of the Romanian Regional Export Strategy.
Consumption of specific regional products makes possible for the makers income to stay in the region.
The results expected in the project will contribute to the achievement of objectives assumed. Direct and indirect effects will lead to the growth of competitiveness for producers and services providers in the historical Banat region, through promoting their products and services under “Made in Banat” brand.
The existing studies and the experience of other regions show that regional, specific products enjoy some advantages in terms of sales volume, access to new markets, awareness of consumers for buying regionally branded products and services.